Launch
$1,750
per month, management
One service, one service area, one primary channel. The right start for most pilots.
- Ad budget / month
- $3,000–$5,000
- One-time setup
- $2,500
Pricing
Simple fees. Clear economics.
A one-time setup and a flat monthly fee for running the system. Your ad budget is separate, paid directly to the ad platforms through accounts you own.
Growth
$2,500
per month, management
More budget to steward, more tests running, and closer work on lead handling.
- Ad budget / month
- $5,000–$15,000
- One-time setup
- $3,500
Scale
From$3,500
per month, management
Several services or markets, additional channels and deeper integration with your CRM.
- Ad budget / month
- $15,000+
- One-time setup
- Scoped from $5,000
Launch pricing. Ad budget is additional and paid by you directly to the advertising platforms. Final scope and fees are confirmed in your pilot proposal.
Included in every engagement
- Audit, tracking and ad-account setup
- One conversion-focused landing experience
- Lead routing and end-to-end QA
- Ongoing tests, reporting and monthly reviews
Scoped separately
- Full website rebuilds
- Additional markets or channels
- Extensive video production
- Deep CRM integrations
- Sales staffing
Priced as its own project when the expected return justifies it.
No percentage of ad spend. No pay-per-lead. You own the accounts, the data and the budget.
A percentage of media rewards spending more, whether or not outcomes improve. Pay-per-lead rewards volume over quality and starts arguments about duplicates, existing customers and missed calls.
A flat fee keeps our attention on your booked work. And if we ever part ways, your ad accounts and customer data stay with you.
Your numbers
Run the break-even before you spend.
Start from the example, then put in your own job value, margin and close rates. If the math doesn't work, we'll say so.
Jobs to break even
≈ 5.6
$9,000 of monthly spend and fees ÷ $1,600 gross profit per job.
- Leads
- 60
- Estimates
- 18
- Won jobs
- 9
Job gross profit$14,400
Contribution, before overhead$5,400
At these inputs, the month clears break-even. Capacity and close rates decide whether it holds.
Modeled scenario, not a forecast.
The 90-day pilot
What we guarantee, and what we won't.
Every engagement starts with a 90-day pilot: an agreed implementation date, a defined scope, one primary channel and clear approval authority. At day 90 we review the results in booked jobs and economics, and you decide what's next.
From day one
- Tracking that works, tested end to end
- Clear, regular communication
- Disciplined experiments, with your approval
- Timely escalation when something breaks
Not before the evidence
A fixed cost per lead, or a sales volume, before your market's data exists. Results depend on both sides of the handoff, and the reporting shows you where each one stands.
Next step
Start with a growth assessment.
A short review of your marketing, lead handling and job economics. You'll see where inquiries are being lost and how many extra jobs it takes to break even. It ends in a scoped pilot proposal.
